Website Integrations
Stock feed integrations that keep your website populated
DealerPal connects your website to the stock systems and platforms your dealership already relies on, so vehicle data can flow through automatically instead of being copied into the site by hand.
Use stock data from your existing platform as the source of truth.
Push the key vehicle fields your site needs without rebuilding each advert manually.
Keep pricing, specs, and media aligned more reliably across your dealership stack.
What this solves
Manual stock uploads
Stop rebuilding the same vehicle information inside your website admin.
Inconsistent pricing and specs
Keep your website closer to the stock data your dealership is already maintaining elsewhere.
Slow website merchandising
Get vehicles online faster with the right data flowing into the right page structure automatically.
Stock feed integrations
Connected to your dealership stack
Your stock, pricing, and vehicle content can flow from the platforms you already use into a website that stays populated automatically.
And 50+ more website, feed, and dealership tools
Source-agnostic stock data
Whether your vehicles originate from a dealer management system, marketplace export, feed partner, or connected platform, DealerPal can use that data as the starting point for your website inventory.
Website fields populate automatically
Vehicle titles, pricing, specs, mileage, imagery, and the key merchandising details needed on your site can be pulled through without manual re-entry.
Fewer update delays
When stock changes in your connected source, your website can stay aligned faster, reducing stale adverts, missing vehicles, and inconsistent pricing across channels.
Data flow
Your stock data becomes website-ready content
A stock feed integration is not just about moving raw rows from one system to another. It is about taking dealership data and using it to populate the customer-facing parts of your website with the right structure, content, and merchandising fields.
Vehicle make, model, derivative, and registration details
Retail pricing and key commercial fields
Mileage, fuel type, transmission, and specification data
Vehicle descriptions and image sets
Core merchandising details needed to publish stock cleanly on your site
Commercial value
Less duplicate admin, more reliable stock merchandising
Reduce duplicate vehicle entry across systems.
Keep site stock pages fresher with less manual intervention.
Launch websites that are easier to manage as stock volume grows.
Give your team more time to focus on pricing, prep, and selling rather than data cleanup.
How it works
Built around the systems your dealership already uses
1. Connect your current stock source
We work around the systems and platforms your dealership already uses instead of forcing your team into a separate manual upload process.
2. Map the data into your website structure
DealerPal aligns feed fields with the layout and content model used by your site so stock pages remain consistent, accurate, and ready to browse.
3. Keep the website populated automatically
As stock data changes, your website can reflect those updates with far less admin overhead for your team.