Dealer Management System

DealerPal DMS

The dealer management system for UK car dealers

Stock, advertising, invoicing and profit for every car, in one system your whole team can use.

Free 30-minute call · No obligation

Trusted by UK dealerships

  • A K Specialist
  • Affordable Autos
  • AMF Cars
  • ASA MOTORING GROUP LTD
  • Auto House
  • Automotive Prestige
  • Car Sales Wolverhampton Ltd
  • DS Prestige Autos
  • Dunton Bassett Cars
  • EGOSA Autos
  • Elite Car Group Ltd
  • Express Car Sales
  • Field Way Motors
  • Heston Automotive
  • HNL Motors
  • House of Cars
  • L & A Dealership
  • Landseer Cars
  • Lasota Motors
  • Lutterworth Ride And Drive
  • Luxxy Motors Ltd
  • M & M Motor Sale Ltd
  • Midlands Motor House
  • Midpoint Trade Centre
  • MoorPark Cars
  • Next Car
  • Next Step Cars
  • Ravenor Cars
  • Serene Motors
  • Small Car Supermarket
  • UB6 Cars
  • Used Quality Cars Ltd
  • Velocity Autohaus
  • West Midlands Cars Ltd
  • ZMZ Motors
How it works

Every car, from number plate to profit

DealerPal follows each vehicle through your dealership, so nothing is typed twice and nothing gets lost.

  1. 1

    Add stock

    Enter a number plate and the vehicle details, MOT and history fill in for you.

  2. 2

    Prepare

    Log prep costs, assign jobs to your team and publish the advert when it is ready.

  3. 3

    Sell

    Leads arrive next to the car. Book the viewing and send an invoice to sign.

  4. 4

    Profit

    See the true profit on every car, with every document stored against it.

One plate lookup fills in the vehicle, pricing and MOT history.

DP20 DEM

Number plate lookup

Vehicle found

Model

Golf GTI

Year

2020

Mileage

42,150

Fuel

Petrol

Gearbox

Automatic

Colour

White

Pricing estimates

Autotrader

Retail

£14,950

Trade

£11,200

MOT history

PASS

Valid until 12 Sep 2026

42,150 miles · No advisories

Vehicle record created

Illustrative workflow · example vehicle and data
Features

Everything your dealership runs on

Buying, advertising, selling, reporting and team jobs, all in one system and all connected to the car.

Buy & stock

Auction cars in stock before they arrive.

Import the cars you've won at BCA with photos, spec, purchase price and fees already filled in, or add any car by its number plate.

  • Native BCA import with photos and costs
  • Number plate lookup for spec, MOT and history
  • Every cost tied to the car from day one
BCADVLA
More on stock & buying

Advertise

Change a price once. It updates everywhere.

Publish, edit and remove adverts from DealerPal, and your listings and website stay in step with your stock.

  • Publish and edit Autotrader adverts from DealerPal
  • Your website updates automatically
  • Mark a car sold once and every advert follows
AutotraderMotorsCarGurus
More on advertising

Sell

From first enquiry to signed invoice.

Leads, viewings, reservations and invoices sit with the car, so the whole sale is in one place.

  • Leads from Autotrader and your website in one inbox
  • Branded invoices with add-ons and deposits
  • Customers sign their invoice electronically
More on sales & invoicing

Leads

Every enquiry in one inbox.

Leads from Autotrader, your website and the marketplaces land in DealerPal next to the car they're about, so no buyer slips through.

  • Every lead source in one list
  • Each lead linked to its car and customer
  • Coming soon: reply by SMS, WhatsApp or email from one conversation
More on leads

Know your numbers

See the real profit on every car.

Prep, valeting, fuel and repairs are logged against each vehicle, so your margins are accurate without a spreadsheet.

  • Expenses logged against each car
  • Profit per car and per month
  • Running costs tracked separately
More on profit & reporting

Run the team

Everyone knows what to do next.

Give each car its jobs, assign them to your team and watch them move to done.

  • Jobs board for prep, MOTs and services
  • Assign jobs to anyone in your team
  • Works on phone, tablet and desktop
More on team & jobs
Integrations

Works with the tools you use

DealerPal works with the marketplaces, auctions and finance providers UK dealers rely on.

Autotrader logo
Motors logo
BCA logo
CarGurus logo
Cazoo logo
Codeweavers logo
Visitor Chat logo
Google Cloud logo
AWS logo
Stripe logo
DVLA logo
iVendi logo

And 50+ more dealership tools and platforms

Cloud Benefits

Log in anywhere, anytime, on any device

DealerPal runs in the cloud, so your team can securely access stock, invoicing, tasks, and core workflows from the showroom, at home, or on the move without relying on one office machine.

Secure browser accessDesktop, tablet, and mobile readyReal-time synced updates

Works with your website

Add a website that sells your stock for you.

  • Cars appear on your website as soon as you add them in DealerPal
  • Enquiries from your website land next to the car they are about
  • Designed by hand for your dealership, never an AI template
Explore dealer websites
Velocity Autohaus website, connected to the DealerPal DMS
Velocity Autohaus · linked to DealerPal DMS
FAQs

DMS questions, answered

More questions? Read all FAQs

Ready to modernise your dealership operations?

See how DealerPal DMS can unify stock, invoicing, expenses, and team workflows in one connected platform.

Book a DMS demo

Free 30-minute call · No obligation · Or send us a message