Legal
Privacy Policy
This policy explains what personal data DealerPal collects through this website, why we use it, the tools we rely on to run the site, and the choices available to you under applicable data protection law.
We collect enquiry details
When you contact DealerPal, we collect the information you submit, such as your name, dealership name, email address, telephone number, and message.
We use Google services
This site uses Google technologies for spam protection, site measurement, and advertising performance. Those services may collect device, browser, and interaction data.
We do not sell personal data
We use personal data to run the site, respond to enquiries, improve performance, and protect the service. We do not sell your personal data.
Section 1
What personal data we collect
We only collect data that is relevant to running the website, responding to enquiries, protecting the service, and understanding overall site performance.
Information you give us
- Full name
- Dealership name
- Email address
- Telephone number
- Message content and any other details you choose to send us
Information collected automatically
- IP address and approximate location derived from IP
- Browser, device, operating system, and language settings
- Pages viewed, referral source, timestamps, and general interaction data
- Security and anti-abuse signals generated by reCAPTCHA or similar tools
Information generated when you use our forms
- Form submission metadata
- reCAPTCHA verification token
- Basic delivery and error logs used to operate and secure our enquiry workflow
Section 2
How we use your data
We use personal data for a limited set of business, operational, and security purposes.
- Respond to your enquiries, demos, and service requests.
- Manage pre-sales conversations and assess whether DealerPal is a good fit for your dealership.
- Operate, maintain, troubleshoot, and improve the website and contact workflow.
- Measure website usage and advertising performance.
- Detect spam, abuse, fraud, and other malicious activity.
- Meet legal, regulatory, and contractual obligations.
Section 3
Our lawful bases for processing
Where UK GDPR applies, we rely on one or more lawful bases depending on the purpose of the processing.
Legitimate interests
Most website operations, business-to-business enquiries, analytics, site improvement, and security processing are carried out because we have a legitimate interest in running and protecting DealerPal.
Steps prior to entering into a contract
Where you ask for a demo, quote, or follow-up about our services, we process your information to take steps at your request before any contract is agreed.
Consent
Where consent is required for non-essential cookies, similar technologies, or optional marketing activity, we rely on consent and you can withdraw it later.
Legal obligation
We may process and retain information where required to comply with legal, regulatory, accounting, or law-enforcement obligations.
This site uses Google reCAPTCHA on enquiry forms to reduce spam and abuse. reCAPTCHA may analyse hardware, software, device, browser, and interaction information to determine whether a submission is genuine.
We also load Google tag technologies for website measurement and advertising conversion tracking. These tools may use cookies or similar technologies to understand website usage, campaign performance, and general traffic patterns.
Browser controls may let you limit or block some cookies. Blocking essential security or functionality tools may affect how the website works, particularly on contact forms.
Current tools
- Google reCAPTCHA
- Google tag / Google Ads conversion measurement
- Firebase and Google Cloud-backed hosting and form processing
Infrastructure and hosting providers
We use third-party infrastructure to host the website and process enquiries, including Google-backed services such as Firebase, Google Cloud, and Cloud Functions.
Google services
We use Google reCAPTCHA to protect forms and Google tag technologies for site measurement and advertising conversion tracking.
Professional advisers and regulators
We may share information with legal, compliance, insurance, or professional advisers where necessary, and with regulators, courts, or law-enforcement bodies when required.
Business transfers
If DealerPal is restructured, sold, or involved in an investment or merger, personal data may be shared with professional parties involved in that transaction under appropriate safeguards.
Section 6
International transfers
Some of the service providers we use operate internationally. That means personal data may be processed outside the UK, including in countries that do not have the same data protection laws.
Where personal data is transferred internationally, we expect our providers to rely on recognised transfer mechanisms and safeguards, such as adequacy regulations, standard contractual clauses, the UK International Data Transfer Agreement, or equivalent measures.
If you want more detail about the safeguards relevant to a specific transfer, contact us using the details at the end of this policy.
Section 7
How long we keep personal data
We keep personal data only for as long as we need it for the relevant purpose, or to meet legal, accounting, or operational requirements.
Enquiries
Kept for as long as needed to respond, manage the sales conversation, and maintain a basic business record.
Security and service logs
Retained for limited periods to detect abuse, investigate faults, and protect the website and enquiry pipeline.
Legal and regulatory records
Retained for longer where law, accounting rules, or dispute handling makes that necessary.
Section 8
Your privacy rights
Depending on your location and the law that applies, you may have the following rights.
- Access to a copy of the personal data we hold about you.
- Correction of inaccurate or incomplete information.
- Erasure in some circumstances.
- Restriction of processing in some circumstances.
- Objection to processing based on legitimate interests.
- Withdrawal of consent where processing is based on consent.
- Complaint to the UK Information Commissioner's Office (ICO).
To exercise any of these rights, email info@dealerpal.co.uk. We may need to verify your identity before acting on a request.
Section 9
Contact us and how to complain
If you have questions about this policy or how your personal data is handled, contact DealerPal using the details below.
Email: info@dealerpal.co.uk
Telephone: +44 7495 970 789
You also have the right to complain to the UK Information Commissioner's Office if you believe your data has been handled unlawfully or unfairly.
ICO website: ico.org.uk/make-a-complaint
Related pages