Websites

Car dealer website designConvert browsers into buyers

image of website on mobileimage of website on a desktopimage of website on a tablet
Bespoke Website Design

A website tailored to your dealership

Get a completely unique website that reflects your brand and quality.

  • Fully responsive for mobile & desktop
  • Integrated with Autotrader so your stock updates automatically
  • Can be integrated with other tools e.g. Codeweavers finance
How it works

Everything your website does for you

From the first search to a booked viewing, here's what a DealerPal website can do.

Import vehicles from any source

Your stock, from wherever it lives.

Connect DealerPal, Autotrader or the stock feed you already use. Every car gets its own page with photos, spec and price, and stays up to date on its own.

  • DealerPal, Autotrader, marketplace exports and feed partners
  • Photos, spec, mileage and price on every car
  • Sold cars come off your site automatically
Autotrader
More on stock & search

Finance

Monthly prices on every car.

Show finance from your chosen provider next to the cash price, with a calculator buyers can use and a way to apply online.

  • Monthly prices alongside the cash price
  • A finance calculator on every vehicle page
  • Works with the finance partner you already use
CodeweaversiVendiAutobahn FinanceCarFinance 247

Customer pages · Add-on

Every page a buyer looks for.

Warranty with the full spec of what's covered, part-exchange, selling a car, finance and reviews, all written for your dealership.

  • Warranty pages that list exactly what's covered
  • Part-exchange and sell-your-car forms
  • Finance, reviews and contact pages

Reviews · Add-on

Your reputation, on your own site.

Reviews from Autotrader, Trustpilot and Google are brought onto your website, so buyers see what customers say without leaving it.

  • Autotrader, Trustpilot and Google in one place
  • Star ratings on your homepage and a reviews page
  • Automatic review updates coming soon
AutotraderTrustpilotGoogle reviews

AI live chat · Coming soon

Answer buyers at any hour.

Coming soon: AI live chat that answers questions about your stock and opening times, and takes the buyer's details so you can follow up.

  • Instant replies, day or night
  • Takes names and numbers for viewings and call-backs
  • Works on phones and desktops
Add-ons

Add more when you need it

Optional extras you can add to any DealerPal website, at launch or later.

Add-on

Custom email addresses

Email on your own domain, set up for your team, so buyers see a professional address.

sales@yourdealership.co.uk

Add-on

Reviews on your website

Your Autotrader, Trustpilot and Google reviews brought onto your site, with star ratings on your homepage.

Add-on

Custom pages

Pages your dealership needs, like a warranty page that lists exactly what's covered.

Add-on

Automatic SEO

Every car gets a search-friendly page, and pages like “Used BMW in Leicester” are created from your stock automatically.

Want one of these? Ask about add-ons

Website integrations

Connected to your dealership stack

Your web design can plug straight into stock feeds, lead tools, analytics, and payments from day one.

Autotrader logo
Motors logo
BCA logo
CarGurus logo
Cazoo logo
Codeweavers logo
Visitor Chat logo
Google Cloud logo
AWS logo
Stripe logo
DVLA logo
iVendi logo

And 50+ more website, marketing, and dealership tools

Layout Direction

Pick a look that fits your brand

SLICK

Standard layout for car dealership layout

MODERN

Professional layout for car dealership layout

Logos & Branding

We offer bespoke in-house logo design and branding tailored to your dealership identity.

2 days

Time to deliver
first version

Autotrader Compliant

Our logos are suitable for your AutoTrader profile

Complete Creative Freedom

Original & Bold

One-of-a-kind logos & brands, suitable for all mediums
uniforms
banners
leaflets
social media
storefront signs
example logo in different sizes

Start driving sales
from your site

Basic

  • Core dealership pages
  • Autotrader integration
  • Custom branding
  • SEO Reports
  • Premium design
  • Site Analytics
POPULAR

Enhanced

  • Core dealership pages
  • Autotrader integration
  • Custom branding
  • Custom Pages/Integrations
  • SEO Reports
  • Premium Design Options
  • Site Analytics

Pro

Custom Quote
Custom pricing structure determined by your dealership's specific needs.

Contact us for more information.

FAQs

Ready to launch a high-converting dealer website?

Let’s plan a web experience that matches your stock feed, branding, and lead goals from day one.

Plan your website

Free 30-minute call · No obligation · Or send us a message